SeaWorld Parks & Entertainment today announced it will premiere “Madagascar Live! Operation: Vacation,” an original live musical show featuring the characters from DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) beloved Madagascar franchise, at two of the company’s parks this summer.
Celebrating the box office success of Madagascar 3: Europe’s Most Wanted, which has grossed more than $740 million at the worldwide box office, Alex the Lion and friends will party while on vacation with guests at Busch Gardens Tampa throughout 2013.
The 20-minute musical show follows the antics of Alex the Lion, Gloria the Hippo, King Julien, Mort and the Penguins during a vacation adventure. The show will feature rock/pop music performed by a live band and include both classic and original songs. The characters also will conduct meet and greets with park guests. Additionally, special co-branded merchandise exclusive to the parks, will be available.
These two locations will be the only theme parks in the U.S. where fans can see the characters ofMadagascar live. The new show “Madagascar Live! Operation: Vacation” premieres May 18, 2013.
The company also has the opportunity to expand the show to other parks in the SeaWorld family in the future. Madagascar is one of the most successful CG animated movie franchises of all time, grossing more than $1.8 billion at the worldwide box office. In 2012 “Madagascar 3: Europe’s Most Wanted,” grossed over $740 million at the global box office, becoming the highest grossing film of the series.