Hard Rock Hotel Kicks Off PINKTOBER at Velvet Sessions

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Hard Rock Hotel at Universal Orlando adds a pop of PINK this October in honor of the brand’s 13th annual PINKTOBER™ breast cancer awareness campaign. On Thursday, September 27, 2012, Hard Rock Hotel at Universal Orlando launches the annual campaign with PINKTOBER Velvet Sessions, featuring a special performance by Bret Michaels, with opening act Quatela. The hotel’s front entrance will be lit up in pink, plus a silent auction will benefit Libby’s Legacy Breast Cancer Foundation.

Hard Rock’s commitment to breast cancer awareness and research continues throughout October with select guest rooms outfitted with PINK sheets and limited-edition merchandise benefiting a variety of charities including The Breast Cancer Research Foundation®, The Caron Keating Foundation (U.K.) and local breast cancer charities around the globe.

Hard Rock’s PINKTOBER gives fans the opportunity to show their promise to PINK throughout the month. Fans can visit their local Hard Rock and party for PINK, dancing the night away to the sounds of icons and rising stars to benefit local breast cancer organizations. Get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise including the PINKTOBER 2012 T-shirt, bracelet, robe, PINK Sheets, pin and more. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com.

Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.